Health Economics and Outcomes Research (HEOR)

"Caitlin Rothermel, in her 2013 article titled 'What is Health Economics and Outcomes Research? A Primer for Medical Writers,' in the American Medical Writers Association Journal, provides an in-depth exploration of the field of Health Economics and Outcomes Research (HEOR). The author seeks to equip medical writers with the necessary understanding of HEOR as they increasingly encounter it in their work. The article provides an overview of health economics study design, key terms, and commonly used outcomes research approaches, while also comparing how health economics writing resembles and differs from traditional medical writing. Rothermel underscores the growing importance of HEOR in informing U.S health policy, both in the present and future."